Tuesday, 19 February 2008

2006_12_01_archive



Richard Doll: Supping with the Devil?

The Guardian and Today programmes' revelations that Richard Doll was

paid to do research for the chemicals industry (Friday 8th December)

are the latest in a series of media exposes of scientists' links with

industry. Investigative journalists have shocked many with the news

that a string of supposedly independent scientists advising us on some

of the hottest topics of the day are in the pay of industry and by

implication not to be trusted.

In the last few years, media reports have written off the entire

scientific advisory panel on GM crops because some members had ties to

industry; launched an attack on a highly respected MMR expert because

she happened to be on the same side as vaccine manufacturers in a

legal challenge and accused one of Europe's leading nutritionists of

attacking the Atkins Diet because her institution once received a

small grant from the Flour Advisory Bureau.

The apparently ever increasing links between science and industry are

definitely a subject worthy of investigation and if anything there are

too few journalists with the time to pursue potential conflicts of

interest in this area. But the problem with the Richard Doll story and

many other similar 'exposes' is that the journalists don't feel the

need to come up with the hard proof that a link with industry has

corrupted the independent scientist and his or her research findings.

Instead these articles often end up relying on the public's suspicion

of industry to get away with guilt by association rather than proving

that guilt through intrepid investigation.

For the scientists who contact the Science Media Centre after these

kinds of stories the criticisms are bewildering, appearing to combine

an attack on their integrity with a naivety about the way science is

done in the UK. It's a fact of life that there is more research

needing to be done than public money to fund it and a lot of science

would simply not be done without some collaboration between industry

and independent scientists. Universities now have to find substantial

sums from the private sector if they are to unlock Government funds

for research and even the Research Councils, who are on the more

blue-skies end of scientific research, are being encouraged to forge

closer links with industry. According to Colin Blakemore, Chief

Executive of the Medical Research Council, the whole concept of an

independent scientist is a misnomer:

"Although the public repeatedly tell us that they trust independent

scientists more than those in industry, the reality is that as a

species the truly independent scientist is becoming extinct. But the

idea that because a scientist has some links with industry they are

automatically tainted and evil is just ridiculous."

Professor Adam Finn, a leading expert in childhood vaccines from

Bristol University, points out that it's not possible for scientists

like him to be involved in developing life saving vaccines without

working alongside the vaccine manufacturing companies who pay for the

all the clinical trials. Finn believes that the public and media need

to have more of an insight into the way things work in science and

medicine: "throughout the world this is how societies have opted to do

it - through a collaboration between academia and industry."

And there are other relevant facts that fail to show up in the

exposes, like the introduction of written agreements which allow the

scientists to publish irrespective of the results and the fact that

most of the top journals now require scientists to declare any

conflict of interest. And then there's the small matter of 'peer

review', described by one scientist as "the best bullshit detector

ever invented", which ensures that research doesn't get published

unless it passes a number of quality control tests applied by

independent experts.

Of course many journalists will argue that irrespective of any hard

evidence it goes without saying that individuals and institutions

benefiting from industry funding will not be keen to bite the hand

that feeds them. Yet however counter-intuitive it may seem to

journalists, whose default mode is rightly to be sceptical and

questioning about motives, the charge still requires proof. For the

Science Media Centre, the impulse to earn the trust of news journalist

and build a reputation as an independent source far, far outweighs any

desire to be popular with sponsors (and that includes our media

sponsors!). Similarly for scientists who have spent 30 years building

a track record of research to simply sell their science to the highest

bidder is extremely unlikely and would bring a rapid end to a

scientific career.

Of course the media's role is to expose corruption and bias in science

and if and when the media find evidence that scientists have allowed

commercial pressures to influence their research it should be headline

news. Indeed there are many fine examples of that kind of

investigation - not least in exposing the role of the tobacco

industry's dodgy dealings in the past. But sadly investigations like

these now seem to be outnumbered by the variety that opt for guilt by

association.

Ironically there are other issues in this area that are crying out for

investigation but have been largely ignored by the media. These

include the concerns raised by a number of leading scientists like

Nobel prize winner John Sulston and fertility expert Robert Winston,

that the commercial collaborations with our Universities may be having

a long-term impact on academic freedom and blue skies research. Or

whether the rush to create spin out companies is turning innovative

scientists into businessmen with more of an eye on the share prices

than the public good. But these topics demand serious journalistic

investigation - a thing in short supply in our fast moving 24 hour

news environment.

However, having spent most of this article casting aspersions on this

aspect of journalism I suspect that, as is often the case, the answer

lies amongst the scientific community ourselves. After all the Science

Media Centre philosophy is "we can get the media to 'do' science

better by getting the scientists to 'do' media better". The truth is

that these kinds of stories will continue to be popular with editors

as long as the public are largely blissfully unaware of the fact that

much UK science is a product of a collaboration between academia and

industry and are therefore shocked to hear 'revelations' about the

close links between the two.

The fact that - to paraphrase Blakemore - the truly independent

scientist no longer exists would I suspect come as a shock to the

public and commentators. Christina Odone in her passionate defence of

Richard Doll in this week's Observer argued that these days scientists

steer well clear of big business. In fact the opposite is the case -

but I suspect Ms Odone is not the only journalist out there who is not

up to date with the realities of how research takes place today -

something for which we surely have to take responsibility. With some

notable exceptions many scientists still prefer to stay in the lab

than address public concerns about the more controversial issues in

science. At least with the attack on Richard Doll the scientific

community fought back with a brilliant open letter to the media

defending his integrity - but previous attacks have been met with

complete silence from scientists and even press officers taking the

'if we stay quiet this will hopefully go away' approach.

And Government should be questioning their role here too. Anyone who

has heard Dave King or Lord Sainsbury or indeed Tony Blair's recent

science speech will know that these people are immensely proud of the

new ways that industry and academia are collaborating. Whether or not

this closer collaboration is a good idea is not for this column but my

point is this - have the enthusiasts for this policy actually come up

with a way of making the case to the public? Where is the much loved

government 'communications strategy'? Either it's non existent or

ineffective - either way it needs urgent attention. All the public

opinion polls on who we trust show that independent scientists come

out with a high trust rating, government scientists less so and

industry scientists are right down there at the bottom (although

perhaps reassuringly still above the media!). For me it's blindingly

obvious that if you want to move towards ever closer links between

independent and industry science, you need to go out there and explain

why it's a good thing and why it doesn't inevitably lead to the kinds

of compromising of good science implied in the Doll story.

I suppose the really big question is why it matters. So what if a few

scientists are suffering from bruised egos - surely it's the price

they pay for supping with the corporate devil? Well, yes, I think it

matters hugely. Media attacks on the independence and integrity of

scientists working with industry threaten to undermine the kind of

expertise that is absolutely crucial to public debate around

controversial issues like childhood vaccination, the safety of GM


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